The Difference Between a General CV and a Targeted CV: Why It Matters
In today’s job market, one-size-fits-all doesn’t cut it. When it comes to your CV, you have two main approaches: the general CV and the targeted CV. While both serve their purposes, knowing when to use each one can mean the difference between getting noticed and getting overlooked.
What is a General CV?
A general CV is an all-purpose document that highlights your skills, experience, and achievements without focusing on a specific job role. It’s a broad snapshot of your career that can be used in various industries or job applications. While it provides a comprehensive view of your expertise, it lacks the precision and customization needed to appeal directly to a specific employer.
Pros of a General CV:
Versatile: Can be sent to multiple job openings with minimal tweaks.
Time-efficient: Saves you the hassle of rewriting your CV for every job.
Great for networking: Useful for speculative applications or informational interviews.
Cons of a General CV:
Lacks specificity: Does not cater to the needs of a particular employer.
Less impactful: Generic language might fail to resonate with hiring managers.
More likely to be overlooked: May not pass Applicant Tracking Systems (ATS).
What is a Targeted CV?
A targeted CV is customized for a specific job role, company, or industry. It aligns your experience, skills, and achievements with the employer’s needs. Every section of the CV is tailored to reflect the keywords, qualifications, and expectations outlined in the job description.
Pros of a Targeted CV:
Higher chances of landing interviews: Speaks directly to the employer’s needs.
Better ATS compatibility: Uses industry-relevant keywords to pass digital screenings.
Stronger impact: Showcases your most relevant achievements in a compelling way.
Cons of a Targeted CV:
Time-consuming: Requires effort to tailor for each job.
Not as versatile: Needs constant updating for different applications.
Which One Should You Use?
If you’re applying for multiple roles across different industries, having a general CV on hand can be helpful. However, if you’re serious about landing a particular job, a targeted CV is the way to go.
Your potential employer needs to understand and believe that you can, in fact, do the job for which you claim to be skilled on your CV. Consequently, generalities will not get you a high-paying contract.
— Swaggart: The Art of Professional Schmoozing at Job Interviews
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